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Appeal denied: the additional review form

By CED Solutions, LLC · Based on Google's help pages, checked October 27, 2026

"Not Approved" feels final, and the first appeal is one-shot: Google says "appeals can only be submitted once." But Google also offers a separate route for denied reinstatement requests. This page covers what that route is and how to prepare for it.

Quick answer: Google says "only if your reinstatement request is denied, we may be able to do an additional review." You use Google's "Request additional review of a denied appeal" form, and you can "provide additional evidence that wasn't added with your original appeal." Don't use it until the first appeal shows Not Approved.

Confirm the status first

In the appeals tool, choose the profile, and look at the status on the right. Google lists Submitted, Approved, Not Approved, Can't be appealed, and Eligible for appeal. The additional-review form first asks whether you used the appeals tool and whether the appeal was denied. If it was still being reviewed, Google's form says it's "in the process of being reviewed," and you can't submit the request yet.

Before you file again, find out why it failed

The decision email and the tool's reason can narrow it down. These are the most common categories (our reading of Google's documented reasons):

Possible cause	What to do differently
Documents didn't match the profile	Align name and address across registration, license, utility bill, and profile (Google's tip for evidence).
The profile still had a problem	Fix it first: name, address or service area, categories, duplicates. See the reason finder.
Ineligible business or address	An additional review won't change eligibility. See address rules.
Wrong problem appealed	If an account restriction was behind it, the account comes first.
Thin evidence	Add evidence you didn't include the first time.

What Google's form asks for

Google's "Request additional review of a denied appeal" form currently asks for the following (it may change):

Whether you submitted an appeal in the appeals tool, and whether it was denied.
The date the profile was suspended or disabled.
The email address used to manage the profile.
The Business Profile ID.
Documents: a business registration, license, or tax certificate, showing the name and address that match the listing, and a utility bill with the same name and address. Accepted utilities include electricity, phone, gas, water, sewage, trash, recycling, TV, or internet. Google says to avoid sending sensitive business documents.
Additional context: why you believe the profile should be reinstated, and "any action you have taken on the listing."

Google's form notes that you won't get an email confirmation on submission; the team will contact you after they review.

What to include in the context box

This is our advice. Open with the identifiers (business name, Business Profile ID, date of suspension, date of the denied appeal). Then list what is new: the changes you made since the first appeal and the documents you added. Close with a single polite request. Keep it short, factual, and consistent with your documents. Avoid copying your first appeal word for word, since the point of this route is "additional evidence."

EEA and UK

For businesses in the EEA, Google says there may be additional redress options, including referring an appeal to an out-of-court dispute settlement body under the EU Digital Services Act. See Google's pages for details.

What no one can promise

Google says it "may be able" to do an additional review, not that it will approve it. If the business isn't eligible for a Business Profile, nothing here changes that. In that situation, consider whether a profile is the right channel at all and focus on your website, other listings, and referrals.

Frequently asked questions

Can I appeal again after Not Approved?

Google says appeals can only be submitted once, but if a reinstatement request is denied it may be able to do an additional review, using a separate form where you can add evidence that wasn't included originally.

Do I get an email after the additional review request?

Google's form says you won't receive an email confirmation of the submission, and that the team will contact you once your appeal has been reviewed.

Should I create a new profile after a denial?

Google's page says not to create a new Business Profile for the same business.

Sources (Google's own pages)

Checked October 27, 2026. Google changes its pages and tools, so confirm against the current page before you act.